Digitalisation, legal changes and government regulation are having an enormous impact on the healthcare industry and are bringing on rapid change cycles in various directions. On the one hand, digitalisation offers doctors, hospitals and healthcare providers the opportunity to think about health in a new and innovative way. The opportunities for innovation, market expansion through own efforts and the targeted reaching of target groups have rarely been as great as at present.
On the other hand, the scope for action and possibilities in marketing and communication to target groups are limited and classic implementations clearly lose their effect. In addition, there are the new digital processes and paths with far-reaching requirements with regard to data usage and security.
Taking into account opportunities and risks in equal measure and developing appropriate solutions will be one of the mammoth tasks for companies in the healthcare sector in the coming years. And so, in order to successfully establish, expand or reposition companies and products in the demanding healthcare market in the long term it requires targeted, new and individual solutions in strategy, marketing and communication.
My key areas of performance
In a competitive and regulated market environment, such as the healthcare market, consistent brand management is the basis for the long-term and successful establishment and expansion of brands.
An important basis for successfully meeting these challenges is the optimal strategic orientation of companies, divisions or products to market and customer needs.
Companies in the healthcare market are exposed to a variety of influences and requirements as well as ever shorter transformation cycles. This makes continuous entrepreneurial, structural and process-related further development necessary and requires a continuous change process.
Globalisation, internationalisation, digitalisation – worldwide megatrends that increase economic complexity and face companies with completely new challenges: faster development, cheaper production and becoming even more innovative and agile.
Janine Müller – the expert for your requirements
As an experienced expert, I combine these requirements with the entrepreneurial objectives and values of my clients. This is supported by my many years of experience in leading positions in specialist markets, a high level of empathy for specialist target groups and my proven sensitivity for corporate and sales structures.